Home » Marketing Films to Millennials and Baby Boomers: An Analysis of the Film Industry, Marketing, and Strategic Plan for Producing and Distributing Films by Gini Graham Scott
Marketing Films to Millennials and Baby Boomers: An Analysis of the Film Industry, Marketing, and Strategic Plan for Producing and Distributing Films Gini Graham Scott

Marketing Films to Millennials and Baby Boomers: An Analysis of the Film Industry, Marketing, and Strategic Plan for Producing and Distributing Films

Gini Graham Scott

Published September 20th 2012
ISBN : 9781479116355
Paperback
44 pages
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 About the Book 

This provides a comprehensive guide to the film induhstry for filmmakers interested in producing and distributing independent films to these two targeted age groups -- Millennials and Baby Boomers -- who are about 50% of the audience for films. ItMoreThis provides a comprehensive guide to the film induhstry for filmmakers interested in producing and distributing independent films to these two targeted age groups -- Millennials and Baby Boomers -- who are about 50% of the audience for films. It includes a discussion of the characteristics of these groups, the structure of the industry, and recommendations for meeting the needs of these age groups now and over the next decade. It also includes a SWOT analysis for assessing the strengths and weaknesses of ones own company in marketing to these age groups that can help in raising funds and creating ones own strategic plan.